Employer branding has been a very popular concept with HR professionals, branding consultants, and market researchers in the recent past. While attracting the right talent and retaining them becomes a critical aspect for business success, research has shown that right brand for an employer can really help in this regard.
Read more here. This was an article of mine published in Deccan Herald.
http://www.deccanherald.com/content/109808/importance-employer-branding.html
Thursday, November 11, 2010
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